What really stood out to me was the way Experimental Jetset likened their studio to a rock band, rather than a traditional design firm. That was a fresh idea because it flips the usual way we think about creative work, where there are bosses, interns, and a transparent chain of command. Instead, they see value in working as equals, where everyone has a voice and feels connected to the outcome. That's what stood out to me because it makes the creative process feel less about status and more about collaboration, which makes the work more meaningful. It also ties back to their posts, where they reject the mainstream and build their own paths, encompassing a significant part of culture.
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